Rauw Alejandro

Despacito was a track from the year 2017 that was released by Puerto Rican singer Luis Fonsi. It was the single that became the most streamed track in the world within the space of six months. The mix of reggaeton with pop music has not only brought an interest to this genre but as well to Latin music as a whole. In Billboard's Top 100 in 2015 had two tracks that were mostly in the Spanish language, while 2016 saw four. The Despacito album reached its peak popularity in 2017 19 songs mostly composed in Spanish were in the top 100. This number rose to 41 in 2020. Justin Bieber re-mixed Despacito with a Spanish version in 2017 shortly after which the most well-known artists began collaborating with reggaeton acts. Drake teamed with Bad Bunny for the production of MIA (2018) as well as Madonna was a part of Medellin together with Maluma (2019). As early as 2020, some reggaeton musicians were unhappy with the way the genre was shifting towards the mainstream. Rauw Alajandro is a participant in a fresh generation of musicians who are determined to shift the course. Incorporating elements of electronic dance music, as well as various other genres was a typical procedure.

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